- One pro team has been committed to pink, for the last few seasons.
- And now its jersey design, incorporates elements from the digital realm.
- This pro kit is typical of the brand that makes it, Rapha. Trendsetters. Instead of followers.
Pro cycling teams aren’t shy when it comes to their outrageous jersey design. To maximize broadcast and social media coverage, you need to distinguish yourself from the peloton – and bright colours help, a lot.
The EF Education team has a reputation for bold jersey designs. And this season will be no different. Since 2018, EF Education riders have been riding in pink, recognizing its visual impact.
'Digital' pink is the new trend
The team has a new sponsor and name, becoming EF Education-EasyPost. And its team members will be riding in a new kit by Rapha, as the British cycling brand becomes an official apparel supplier to EF Education-EasyPost.
Rapha is one the world’s trendiest cycling brands, and its latest kit design for EF Education-EasyPost has a lot of pink. In an argyle pattern.
Designers at Rapha drew inspiration from the digital world, for its latest pro rider jersey design. The EF Education-EasyPost kit features digital image and pattern manipulation, fused with creative coding influences, all blended onto the team jersey.
These geometric shapes combine to create a trace of argyle patterning in the overall design. The EF Education-TIBCO-SVB women’s team will be riding in a similarly inspired Rapha kit.
You might be able to buy this pro kit - later on
Australia’s Lachlan Morton is among the EF Education-EasyPost riders in new Rapha apparel and is a name familiar to South African cycling fans.
For those riders who are keen collectors of pro team kit, Rapha’s involvement with EF Education-EasyPost should be encouraging.
The British apparel manufacturer has a proven record of reproducing its pro team kit for customers, allowing any road rider to look and feel like a domestique, on their Sunday morning coffee ride.