- Strava’s latest update recognises that more of its users are mountain biking and gravel riding.
- Exploring new trails without a local rider to guide you, can be challenging. But Strava’s added features that help you solo with confidence.
- There’s a discount too, for scholars and student riders.
Strava is growing and to best serve its enormous outdoor activity audience, the app has announced new trail features.
With more than 100m users and a cumulative total of 7bn
activities since its inception, Strava is the reference data source for riding.
Since the pandemic, Strava has seen a considerable uptick in activity. Of those 7bn total activities, 2.5bn have occurred in the last year and a half.
To satisfy its growing and diverse audience of users, Strava constantly develops and deploys new features. And the latest round of updates goes beyond the road.
Know before you go
Activity statistics have shown a tremendous increase in off-road trail riding and gravel cycling. Strava has responded by adding user reference data, helping riders evaluate how their fellow mountain bikers approach the trails.
Strava CEO, Michael Horvath, explains. "When you get a trail route from Strava, not only do you get recommendations powered by our community, you also get all the insights you need to make your time exploring as joyful as possible."
"Know things like how long it will take you, how crowded it might be, and what’s the best route for you before you go so you can explore with confidence. All powered by the community who have been there before."
Helping you plan better trail rides
For Strava subscribers, it all presents via a feature called Trail Routes. It shapes and displays community ride data off-road. One of the best features is historical data access.
Strava mountain bikers can use the Trail Routes update to see when a particular trail has high or low rider traffic, helping to plan solo or group rides. This could help improve safety awareness and timing for South African mountain bikers when trying a new trail.
The Trail Routes update also shows popular start points, helping you not look foolish when arriving at that new trail for the first time. Strava subscribers can also post their off-road rides using a 3D map.
High school and student mountain bikers keen to try Strava’s full suite of features, are eligible for a 50% discount.