PUMA revealed the Arsenal Football Club kits for the 2014/15 football season with a spectacular 20m high water projection in front of the London Eye on the River Thames.
Fans not the river bank saw Arsenal manager Arsène Wenger tell the individual Future, Forever, Victorious inspirations behind the kit designs:
The blue and lime green Future Cup kit will be worn by Arsenal away from home in Cup competitions. It symbolises the desire for innovation and progression that drives the club.
The home kit represents Forever, inspired by the strong and loyal fan base Arsenal has built over the years, and is true to the traditional red and white Arsenal colours that first appeared in 1933.
Victorious is the theme of the Away shirt, designed in the iconic yellow and navy blue colours linked with some of the Gunners’ greatest moments including the 1971 and 1979 FA Cup Final wins, and the title winning victory at Anfield in 1989.
The Home and Away Replica shirts are available for fans to purchase at PUMA stores, Totalsports, Cross Trainer and select retailers nationwide at a recommended retail price of R899 per shirt. The Cup kit will launch in-store in September 2014.