Cape Town - Cricket Fans in South Africa and around the world are urged to get behind the fourth ODI between the Proteas and England at the Wanderers on February 12, 2016.
The traditional Pink ODI aims to raise R1 million rand from initiatives at the match to support the wonderful work the PinkDrive is doing in the Breast Cancer Awareness space.
This challenge was made at a breakfast this morning to announce details around the popular Pink ODI.
The last three Pink ODI’s saw a total of R1 475 000 raised, which contributed to PinkDrive purchasing new mobile mammography and gynaecology trucks.
Fans are urged to donate R20, simply send an SMS to 40158 with the keyword PINKDRIVE.
The Proteas will once again wear Pink in this match to show their support and create further awareness for Breast Cancer.
"With the risk of breast cancer capable of impacting any South African family, we are pleased to support the PinkDrive campaign and raise awareness," commented CSA chief executive, Haroon Lorgat.
"Our support for PinkDrive is one of our foremost social programmes and underlines the fact that cricket has a broader responsibility within society.
"The Pink ODI has mobilised cricket fans and the CSA Family in support of a most worthy cause.
"I would especially like to thank the Boards of Pakistan, India, the West Indies and now England whose players and team management have wholeheartedly supported the spirit of our Pink Day ODIs. This is truly what sport can do."
Cricket South Africa (CSA), Bidvest, the Gauteng Cricket Board and sponsors Momentum and Castle Lager among others will also be contributing to the ‘pinkness’ of the day and to raising funds. Billboards and other branding paraphernalia around Bidvest Wanderers will be swopped out with pink and merchandise will be on sale at the stadium.
As in previous years support for the Proteas will be backed up with sizable donations for every run, 4 and 6. Also if a player hits the giant red inflatable Momentum “M”, Momentum will donate an additional R100 000 to PinkDrive.
Contributions from commercial partners include:
- Bidvest will donate R1 000 each time the ball touches the boundary rope
- Team sponsors Castle Lager will donate R10 000 for every catch taken in the match. In addition, South African Breweries, will donate R2.50 for every Castle Lager bought on match day
- If a player hits the red inflatable Momentum “M”, Momentum will donate R100 000
- Momentum will also donate R10 000 for every six hit into the Momentum Family Area