The Sharks have committed a starting contribution of R1 million towards its #handsofhope campaign aimed at rebuilding KwaZulu-Natal after last week's unrest, looting and rioting.
"#handsofhope is a message of positivity with the focus on achieving good and to show what we, as South Africans, can achieve when we join hands to work together for a common cause," a statement from the union read.
The Sharks are also working with current Springbok captain Siya Kolisi and Sharks great Tenda Mtawarira, through the Kolisi Foundation and Beast Foundation, to assist with the implementation of the campaign.
"We encourage our stakeholders and fans to get involved and donate where they can. The needs are huge, there is no denying that, but the goodwill in our communities is unlimited and together we can make a larger impact in as many communities as possible," the statement continued.
Speaking about the launch of this relief campaign, Sharks CEO Dr Eduard Coetzee said: "Identifying and rebuilding community infrastructure will assist in the creation of jobs which is a sustainable effort.
"We hope that with a phased approach like this, we will be able to reach as many people as possible in KZN, alongside the selfless efforts of others who have shown such generosity of spirit, to rebuild this province.
"Our relief efforts have been strengthened with a substantial contribution from MVM Holdings, led by the extraordinary Marco Masotti, who are committed to seeing our beautiful province thrive and I cannot thank them enough for always being by our side and willing to assist.
“Ubuntu speaks of the spirit of community, of the engagement of us all and the rewarding influences that positive actions produce. The more hands that are involved, the more lives that are touched and enriched the greater the rebuilding will become.
"We therefore call on our stakeholders and fans to contribute, where possible."
The #handsofhope campaign will take on a three-phased approach will see a soup kitchen will run for 10 days, feeding 1 000 people daily at Kings Park.
The Sharks will also look at rebuilding shops or community facilities decimated or affected by looting while they will also be facilitating the distribution of essential food to communities in dire need of assistance.
Anybody looking to donate to the cause can do so here.