Springboks

Bok sponsor extends deal

SA Rugby logo (Supplied)
SA Rugby logo (Supplied)

Cape Town - SA Rugby announced on Thursday that Blue Label Telecoms has extended its partnership with the Springboks to cover the rest of the 2016 season after joining SA Rugby’s sponsorship family for the Castle Lager Incoming Series against Ireland in June this year.

Once again, Blue Label Telecoms’ name and branding will appear on the Springboks’ jersey for the Castle Lager Rugby Championship against Argentina, Australia and New Zealand, as well as the Castle Lager Outgoing Tour to Europe in November. The arrangement includes a number of on- and off-field areas at home matches in South Africa too.

“The fact that Blue Label Telecoms has decided to extend their partnership shows that they have seen worth in being associated with the Springboks and we’re grateful for their continued support,” said SA Rugby CEO Jurie Roux.

“The Boks have a very tough and important series coming up between the top four teams from last year’s Rugby World Cup. It’s great to have this kind of support from a leader in the very competitive telecommunications industry and we’re excited to grow our partnership with Blue Label Telecoms.”

Mark and Brett Levy, Joint-CEOs of Blue Label Telecoms, were both excited about continuing the partnership with SA Rugby.

“The reinvention of the Springboks is a great opportunity for us to get more involved with SA Rugby,” said Mark Levy.

“The Springbok team’s grit, determination and teamwork makes it a perfect fit. The partnership with SA Rugby for the Ireland series exceeded our expectations in terms of visibility and awareness of the Blue Label Telecoms brand. We’re delighted to once again support the Bokke.”

Brett Levy added: “As a proudly South African company, we’ve always been enthusiastic supporters of our nation’s sporting teams. This time we’re standing tall with the Springboks as they take on Argentina, Australia and New Zealand.”

 Mark Levy, Joint-CEO of Blue Label Telecoms (second from left) with Springbok coach Allister Coetzee and Springboks Damian de Allende, Adriaan Strauss and Tendai Mtawarira. (Gallo Images)

 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
loading... Live
Tottenham 0
LASK Linz 0
Voting Booth
What is your favourite sport to watch on TV?
Please select an option Oops! Something went wrong, please try again later.
Results
Rugby
42% - 8793 votes
Cricket
11% - 2240 votes
Football
19% - 4026 votes
Athletics
2% - 515 votes
Boxing
1% - 186 votes
Cycling
2% - 487 votes
Golf
5% - 1026 votes
Motorsport
8% - 1770 votes
Tennis
3% - 714 votes
Water sports
1% - 195 votes
American sports
1% - 260 votes
MMA / WWE / UFC
3% - 655 votes
Vote