Cape Town - The Bulls have unveiled their 2018 Super Rugby home kit with a design in celebration of the union’s 80-year anniversary.
A new badge, which will be positioned over the heart of the jersey, will see all the union’s teams, from Super Rugby all the way down to the Under-19 championship, play under the same badge for the first time, giving rise to the mantra One Legacy, One Family, One Dream, One Badge, One Kit.
Paying homage to the original Bulls kit from 1938, the new outfit for Super Rugby, SuperSport Rugby Challenge and Currie Cup tournaments stays true to the blue and white strip in a two-tone manner with the front of the entire kit baring Bulls’ blue and the back a crisp white.
A graphic on the chest signifies the 80 years of heritage and will be communicated through the launch of the year-long “Our heritage drives our future” campaign, created to excite and engage with fans, consumers and customers through innovative activations as well as digital and retail executions.
The Bulls' home jersey will hit stores on November 30, 2017 for R799 at selected retailers nationwide.