Cape Town - Liverpool are confident of securing the club's long-term future by agreeing a naming rights deal with a company based in south-east Asia for Anfield's new main stand, while Mario Balotelli is linked with a move to the Chinese Super League (CSL).
The Reds' chief commercial officer traveled across Asia over the last week and met with three companies interested in becoming a naming-rights partner with the club. The Merseysiders are believed to be looking for a partner willing to sign a 10-year deal worth between £7m and £9m per season.
The possibility of a sponsorship package involving other aspects of the club is also a possibility, although the club's owners Fenway Sports Group previously said that they won't actively pursue such an arrangement.
Meanwhile, there is a distinct possibility that Balotelli could become the latest high-profile player to make a move to the CSL.
The 25-year-old is currently on loan at AC Milan but doesn't feature in the plans for next season for either Jurgen Klopp or Milan boss Sinisa Mihajlovic.
The CSL outspent all of Europe's big leagues in the January transfer window and super agent Mino Raiola have been encouraged to explore the possibility of Balotelli moving to the Far East at the end of the season.
Although there is reported interest from Turkey for the Italian international, but Liverpool believes a move to the CSL is the only way they can recoup a significant portion of the £16million they paid for him two years ago without continuing to subsidise his wages.