Hisense sign on for Euro 2016

Euro 2016 (AP Photo)
Euro 2016 (AP Photo)

Nyon - UEFA says it has signed a deal with consumer electronics firm Hisense as the first Chinese sponsor of the European Championship.

UEFA says Hisense completes the lineup of 10 top-tier commercial partners for the June-July soccer tournament in France.

The value of the deal, which includes other UEFA national-team competitions through 2017, was not disclosed.

Hisense adds European soccer to a growing sports marketing portfolio with includes the NASCAR.

The Chinese firm began title sponsorship last year of a NASCAR race at Atlanta.

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