Absa Premiership

Amakhosi dominate social media rankings

Chiefs fans.(Gallo Images)
Chiefs fans.(Gallo Images)

Cape Town - They may only be fifth in the Absa Premiership standings, but Kaizer Chiefs keep winning off the field of play and are top of the latest digital media rankings released by German-based digital sports media platform Result Sports.

The rankings look at the number of people making up the community of each of the 16 PSL clubs across major social networks, namely Facebook, Twitter, Instagram, Google+, as well as the video platforms Periscope and YouTube.

Amakhosi top the standings and have grown their digital family by about 103 730 people in this quarter.

Chiefs’ Twitter share is increasing like wildfire, having gained close to 70 000 more people in three months, while the Facebook stake grew also by just over 23 000 people.

It is on YouTube that Amakhosi are growing at a snail’s pace, having only gained 703 more subscriptions in the last quarter.

While Maritzburg United are in 10th place, Orlando Pirates seem to be spreading their performance equally on and off the field as they find themselves second on the PSL table as well as on the digital media standings.

Pirates beat Chiefs 3-1 in the last Soweto derby and they took that dominance to digital space as well, where they grew their community by 125 256 more fans, which is just over 21 000 more people than their city rivals Amakhosi, probably owing to their improved website and fan engagement.

The 2016 Caf Champions League winners Mamelodi Sundowns continue with their impressive form, winning matches and hearts on the green surface as well as on screens, fast closing in on a million fans. Top on the league table and third in digital rankings, Sundowns’ digital community stake grew by 59 524 people, which is double that of Amakhosi and almost half of
Pirates’ total growth.

Like both Pirates and Chiefs, Sundowns have also found the going tough in growing their subscriber base on YouTube, perhaps owing to the high data prices in South Africa, which limits fans’ video content consumption.

SuperSport United have been on a downward spiral of form since losing the Caf Confederation Cup title to TP Mazembe, followed by poor form in the league where they sit two places above the relegation zone, but they seem to be quite steady in digital space.

Matsantsantsa have added 14 558 more fans in the small screens with Instagram, Twitter, and Facebook being their main platforms of communication as well as fan engagement.

Cape Town City have dazzled big clubs on the field of play and kept people in stitches on Twitter with their corny way of communicating and engaging fans as well as rival clubs, which has seen them enlarge their online territory more rapidly.

The citizens gained close to 20 000 more people, which is very impressive for a club that has been in existence for less than two years.

The club’s digital media team have produced some funny videos, which played a huge role in growing their YouTube channel at a very fast pace, with 144 new subscribers in the last quarter.

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