Soweto giants Kaizer Chiefs have welcomed DStv on board as the new sponsor of the Premiership.
DStv takes over from Absa, who ended their long association at the end of the recently completed season.
Amakhosi recognise the new partnership as an important step in the continued growth of football in South Africa.
Part of a statement from the club's official website read: "Kaizer Chiefs would like to congratulate the PSL for securing and successfully launching the DStv sponsorship of South Africa’s top soccer league, which will now be known as the DStv Premiership.
"This is a continuation of a vibrant and fruitful partnership between the PSL and MultiChoice, which started many years ago with the broadcast deal. This partnership saw the PSL transform into a top 10 league globally after the 2007 broadcast rights deal, growing the best local players and attracting stars from the continent and even beyond Africa.
"Over and above the sponsorship and broadcast deal, MultiChoice will continue to be behind the MultiChoice Diski Challenge (MDC), the reserve league. The MDC has seen, for example, Kaizer Chiefs Youth Development Academy talents like Nkosingiphile Ngcobo, Siphosakhe Ntiya-Ntiya, Happy Mashiane, Bruce Bvuma and many others perform admirably and getting promoted to the first team.
"As part of this new chapter in South African football, the DStv Premiership strives to reach every community in South Africa, both existing PSL loyalists and emerging new groups. Babize Bonke is DStv’s call to all South Africans to come together in the experience of a common passion."
- TEAMtalk media