Pair of Air Jordan sneakers sell for new world record-breaking sum

Michael Jordan (AFP)
Michael Jordan (AFP)

A pair of Air Jordan sneakers worn in a game by Michael Jordan sold on Sunday for $560 000 (R10.4 million) at Sotheby's auction house, an all-time record for basketball shoes.

The white, black and red shoes, made for Jordan in 1985 and autographed by the NBA legend himself, dethroned the reigning "Moon Shoe," one of Nike's first sneakers, a pair of which sold in July 2019 for $437 000, also at Sotheby's.

The latest sale highlighted the soaring market value of objects identified with the retired basketball superstar since the release of "The Last Dance," an ESPN/Netflix documentary that chronicles the saga of Jordan and his Chicago Bulls.

It also confirms that the lowly sneaker now has a place of pride in the world of wealthy collectors alongside more traditional collectibles.

The pair of Air Jordan 1's in the "Chicago" colour scheme, the most emblematic model of its generation, easily surpassed Sotheby's pre-sale estimate of $100 000-$150 000.

The Air Jordan 1 is the first model specially created by Nike for Michael Jordan, who wore them in his first season in the NBA.

"I think the game-worn Air Jordan 1's are the most iconic sneakers of all time," the seller, collector Jordan Geller, told AFP at the start of the sale.

"They are so recognizable and they conjure up so much nostalgia, which I think gives them a very special appeal. The fact that these shoes were game-worn by Michael Jordan takes them to a whole other level," he said.

Unlike the Air Jordan 1's, the "Moon Shoes" sold last year had never been worn.

Before Sunday's sale, the record for athletic shoes worn by an athlete was held by the leather-soled running shoes in which Britain's Roger Bannister became the first person ever to run a mile in less than four minutes, in 1954.

They were bought for $409 000 by an anonymous collector in 2015 at auction at Christie's in London.


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
loading... Live
Pumas 22
Griquas 17
Voting Booth
What is your favourite sport to watch on TV?
Please select an option Oops! Something went wrong, please try again later.
Results
Rugby
42% - 10263 votes
Cricket
11% - 2782 votes
Football
19% - 4637 votes
Athletics
2% - 608 votes
Boxing
1% - 231 votes
Cycling
2% - 562 votes
Golf
5% - 1223 votes
Motorsport
8% - 2050 votes
Tennis
3% - 825 votes
Water sports
1% - 218 votes
American sports
1% - 302 votes
MMA / WWE / UFC
3% - 790 votes
Vote