Patriots star Brady inks Aston Martin deal

Tom Brady (File)
Tom Brady (File)

New York - New England Patriots quarterback Tom Brady announced a multi-year endorsement deal with British luxury car manufacturer Aston Martin on Friday, the Super Bowl hero pitching their pricey new DB11 model.

The 104-year-old handmade car company, whose classic vehicles became an iconic part of the James Bond movie series in the 1960s, prices the car Brady will sponsor starting at $211 995.

"I'm no James Bond but ... Proud to announce my new partnership with Aston Martin!" Brady wrote on his Instagram page to confirm the deal, posting a photo of himself with the car.

Aston Martin said Brady will "curate" his own version of the company's new Vanquish S - a 580 horsepower coupe with a base price of more than $300 000. Only 12 of those Brady cars will be made and sold to the public.

"As a long-time fan and driver, I am honored to join the Aston Martin team at this special moment in the company's history," Brady said.

Aston Martin makes about 4 000 cars a year with fewer than 1 000 of them sold in the United States.

Brady, who will appear in a new advertising series called "The Love of Beautiful" starting later this year, rallied the Patriots to a Super Bowl triumph over Atlanta last February for his fifth NFL crown.

Brady, who turns 40 in August, is among the NFL's top pitchmen, already endorsing $100 Under Armour sleepwear, $5 300 Tag Heuer watches and $160 Ugg boots.

I’m no James Bond but… Proud to announce my new partnership with @astonmartinlagonda!

A post shared by Tom Brady (@tombrady) on

Voting Booth
What is your favourite sport to watch on TV?
Please select an option Oops! Something went wrong, please try again later.
42% - 7627 votes
11% - 1933 votes
19% - 3480 votes
3% - 455 votes
1% - 163 votes
2% - 434 votes
5% - 890 votes
8% - 1508 votes
3% - 601 votes
Water sports
1% - 164 votes
American sports
1% - 211 votes
3% - 557 votes