Gordon Elliott has already lost horses and sponsors but the three-time Grand National-winning trainer risks much harsher punishment after a shocking image emerged of him sitting astride a dead horse.
The leaked picture of the grinning trainer sitting on the animal with two fingers raised in a "V for victory" gesture with the caption "New work rider this morning" has sparked fury and disgust across the sport.
Elliott will appear before a disciplinary panel in his native Ireland on Friday and he faces a likely ban for what he described as a "moment of madness".
