Tokyo Olympics

Olympics: Promising TV eyeballs … despite horribly early ‘kick-offs’

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South African swimmer Tatjana Schoenmaker wins silver at the Tokyo Olympics
South African swimmer Tatjana Schoenmaker wins silver at the Tokyo Olympics
Clive Rose/Getty Images

We will know more, especially statistically, in the wash-up after 8 August, but early signs point to sound viewership on SuperSport of the Tokyo Olympics thus far.

My information out of Randburg headquarters is that the unkindness of some start times to SA-relevant events hasn’t prevented the bean-counters from being generally pretty happy over “first half” interest in the Games.

The premier Grandstand channel (201) – heavily Olympics-driven although it shifts to other blue-chip sport like the Springboks v British and Irish Lions series when relevant – has been especially popular, among the battery of channel options for the Games, and the Catch-Up service has been ticking over conspicuously well.

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