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Flogging the Bok brand? Fat chance as SA Rugby ramp up race for private investment

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Jurie Roux. (Photo by Carl Fourie/Gallo Images)
Jurie Roux. (Photo by Carl Fourie/Gallo Images)

While the past few weeks have prompted a fierce debate over whether the Springboks are becoming a "disliked" team because of Rassie Erasmus' controversial refereeing tweets, it's undeniable the national team's brand is still one that commands a lot of attention … and monetary value.

Next month, SA Rugby will provide details to its 15 unions at a general council meeting about a proposed equity deal with CVC Capital Partners, one where the Green-and-Gold jersey has undoubtedly been leveraged.

But the broader rugby fraternity need not worry, the Springbok emblem isn't being flogged to benevolent capitalists.

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