MTN has renewed its headline sponsorship of the world champion Springboks, with the multinational mobile telecommunications giant also confirmed as a principal partner for the eagerly awaited Lions Series, SA Rugby announced on Wednesday.
The renewal was negotiated for a five-year period and extends into 2025.
MTN took over as Springbok headline sponsor prior to the 2017 international season.
"Confirming the renewal of our partnership with MTN is massive for SA Rugby and we are thrilled to continue on this road with them," said Jurie Roux, CEO of SA Rugby.
"When we named MTN as our new headline sponsor four years ago, we realised that it represented a pivotal moment for SA Rugby and that welcoming a company of MTN’s size and reach was a significant moment for the sport.
"They have been a wonderfully supportive partner during a time of regeneration for the Springboks and the wider South African rugby fraternity, and have stuck with us through the pandemic. We are excited to continue to have MTN by our side.
"For MTN, it was never only about having their logo on the front of the Springboks’ jerseys. They wanted a powerful partnership and that is exactly what we have established in the last four years.
"When they came on board, rugby was in a precarious position, but they understood where we were headed and what we wanted to achieve, to inspire the nation, and as one of South Africa’s success stories in the last three decades, MTN fully supported us in that."
Mapula Bodibe, Chief Consumer Officer for MTN SA, said: "We found it fitting to continue to back the Springboks following a very successful period during which they became the World Champions, warming the hearts of our nation."