SA Rugby announces Nike as new apparel sponsor for Springboks

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SA Rugby announced that the Springboks will once again don Nike apparel in 2023 following their contract with ASICS coming to an end in 2022.

Nike and SA Rugby have agreed to a six-year deal, which includes the 2023 and 2027 Rugby World Cups.

Nike takes over as apparel partner from July 2023 and will supply all South Africa's national teams - providing playing kit, off-field apparel and footwear for the Boks as well as Springbok Women, the men's and women's sevens teams and Junior Boks.

SA Rugbys's Nike agreement will succeed current partner ASICS, whose contract comes to an end at the end of 2022. 

"We enjoyed a great relationship with ASICS and really appreciate the contribution that the company made over the past eight years," said Jurie Roux, CEO of SA Rugby.

"It's always sad to see a valued partner depart but we understand that business strategies shift over time and we wish ASICS well in its continued journey in South Africa."

ASICS EMEA CEO, Carsten Unbehaun, said: "ASICS has been a proud sponsor of the South African Rugby Union (SARU) since 2014, supporting their national squads including the famous Blitzboks Sevens and Springboks teams.

"However, since 2020, ASICS EMEA has been realigning its activities to focus on key sports categories; running, tennis and indoor. Consequently, and in agreement with SARU, ASICS will not renew the contract. We want to thank SARU for its support through the years and wish the team the very best."

It'll be the second time the famous Swoosh appear on the front of the Springbok jersey as Nike was the team's apparel partner between 1996 and 2003. 

"We’re delighted to welcome Nike on board. It is an iconic global brand whose vision for their Springbok partnership impressed us from our first conversation," said Roux.

"Nike has big plans for the partnership and we’re looking forward to formally launching our new alliance next year."

Nike-branded jerseys will only be revealed and in store from July 2023.


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