Springboks

WATCH | Bok skipper Kolisi the voice of adidas in new campaign film

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Siya Kolisi (Gallo Images)
Siya Kolisi (Gallo Images)
Lee Warren (Gallo Images)

Springbok skipper Siya Kolisi is the voice of sports brand adidas in a new campaign video reflecting on the current state of the sporting world.

Adidas has unveiled Ready for Sport: The Anthem, a short 60-second film that explores how sport can bring communities together.

Kolisi's personal journey of growing up in the impoverished township of Zwide to captaining the national team to World Cup glory has made him one of the most iconic and inspirational sporting figures on the planet.

“Sports might not be the answer right now, but it teaches us that impossible challenges must be faced and overcome," says Kolisi in the video.

"Now that sport is back, we can’t waste this chance. We should be playing with more heart and more fire, because nobody knows what the future holds. Opportunities will come, and we must be ready."

Kolisi’s message is echoed to athletes in the film against a backdrop of scenes including Paul Pogba scoring a winning penalty with seconds to go, Noah Lyles racing to finish line and going for gold, Caroline Dubois practicing her knockout in the boxing ring, and Candace Parker’s steely focus as she practices a shot.

Florian Alt, vice-president, brand communications, Global Brands at adidas, said: "We chose Siya to narrate the film because his story serves as a reminder that sport has the power to bring hope - he is the true embodiment of how maintaining focus can lead to greatness."

- Compiled by Sport24 staff

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