Mamelodi Sundowns takes football brand to new level with latest partnership

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 Left to right: Thilo Naidoo (Country Director of Herbalife Nutrition Southern Africa) and Tlhopie Motsepe (Chairman of Mamelodi Sundowns)
Image credit: Sundowns Media
Left to right: Thilo Naidoo (Country Director of Herbalife Nutrition Southern Africa) and Tlhopie Motsepe (Chairman of Mamelodi Sundowns) Image credit: Sundowns Media

South African football giants Mamelodi Sundowns and Herbalife Nutrition have joined forces, announcing a multi-year partnership.

In a deal brokered by American sports marketing agency Roc Nation, the Brazilians have become Herbalife's first sports collaboration from Africa.

"At Herbalife Nutrition, we strive for excellence in everything we do, an ethos we share with Mamelodi Sundowns, who always bring their best to the field.

"As the most successful team in the Premier Soccer League era and one of Africa's football giants, Mamelodi Sundowns share our commitment to nutrition and fitness," said Thilo Naidoo, Country Director of Herbalife Nutrition Southern Africa.

"The Brazilians also share our vision of making Southern Africa healthier through the power of sports supported by good nutrition - that's what makes this partnership so special and gives it the legs to do incredible things."

Sundowns, who are targeting a fifth consecutive DStv Premiership crown, joined rapper and businessman Jay-Z's Roc Nation in August.

Speaking on the partnership, Masandawana chairperson Tlhopie Motsepe said Herbalife's ambition was equally matched with the Tshwane outfit.

"Mamelodi Sundowns is delighted to welcome the club's first-ever nutrition partner to our team of champions," Motsepe said.

"Herbalife Nutrition is a globally recognised company that sets the standard in its industry; and like Bafana Ba Style, they are an ambitious organisation seeks to inspire others through what they do.

"In addition to our mutual commitment to excellence, we both consider our communities as family and see our supporters as our most important partner.

"In sports, as in life, what you put in is what you get out. At Mamelodi Sundowns, our vision is to become Africa's best Football Club; and with the support of Herbalife Nutrition, we now have the products available to perform at our best."

Sundowns' partnership will see the global nutrition company supporting the club with a range of nutrition, wellness, and sports performance products, supporting them as its official and exclusive nutrition and sports nutrition partner.

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