5 mins with DJ Dimples


We caught up with DJ Dimples, the man behind Pop Bottles, to talk about this year’s 8th birthday edition. The reserved DJ opened up to us about his journey in the entertainment business and how the Pop Bottles brand has become one of the biggest events of the year. Screen Shot 2016-09-01 at 10.50.49 AM What is Pop Bottles about? Pop bottles started as me celebrating my birthday party in 2008, which I called Pop Bottles. It was a daytime vibe, which was something unique because back then, there was a lot of house music and other genres which meant hip-hop was really underground in the club. We decided to have a fresh outdoor set up. Why did the event continue to other years? It was a natural process. I had people asking me to do another party. It’s always been pure organic growth without us forcing anything. We've always limited the number of attendees and that created a demand for the event.  From there we moved to Durban, Cape Town and they were all successful events.  Screen Shot 2016-09-01 at 11.11.34 AM This Pop Bottles edition was held over the Durban July weekend at Sun coast. Why do you think it has been a huge success? I think it’s because we’ve kept the original formula. It was about the lifestyle and a relaxed environment. It was never about making a profit or growing a big brand, it was about people coming together to hang out and enjoy hip-hop. We kept it strictly hip-hop and people have come and gone within that era. Screen Shot 2016-09-01 at 11.23.47 AM The set up for Pop Bottles events is always a chilled and relaxed environment. What has changed over the years since you had your first Pop Bottles event? I was going through the pictures and the DJing equipment was old and a lot of the DJs were skinnier – artists such as DA LES, L TIDO and more where all at the first ones to perform at the event. I’ve seen them grow through the event; from wearing AMAKIP KIP to the stylish men they are now. Screen Shot 2016-09-01 at 11.56.32 AM A throwback picture of DJ Dimples and Dj Milkshake. Would change anything about your journey over the years? I wouldn't change anything because it was a natural growth process for me. I was just having fun. The same line-up of DJs who started with me, like Milkshake, Vigilante, Sphe and Naves, are still with Pop Bottles today. We are not trying to become the coolest or the freshest, its just about the hip-hop lifestyle, which is about hanging out and having fun. Why do you think people are loyal to Pop Bottles? We challenge ourselves every year because we always want to bring something different. I am always watching the biggest events in the world and looking at the kind of stage and graphics they have so we can always aspire to bring something different. The next event must always be better than the last. You brought the legendary group Slum Village at the Pop Bottles in Durban as the surprise act. How did you pull that off? I don’t want to go into much detail but we were hosting one of the biggest events in Durban and they felt that they wanted to be a part of it. It all happened at the last minute. We grew up listening to them and they didn’t try to outshine the local artists. It was a big achievement for hip-hop instead of a personal one. Tell how do you separate DJ Dimples from Pop Bottles? I have to learn to separate them otherwise I’ll get stuck and end up making decisions that could affect either of the brands. I have a team behind Pop Bottles. As DJ Dimples, who’s handled by a manager and then there’s Tumi, which is me. I am the exact opposite to everything you see. I’m a PR manager’s worst nightmare. They want me to do interviews, dress a certain way or be at certain events, which is not for me. Tell us interesting things about you that your fans may not know? I love music even though I prefer to sit in silence. Lungsta is one of my best friends from high school as well as DJ Milkshake who I’ve known since growing up Diepkloof. If I had to have groomsmen I would probably have 50 of them. I like to travel and my current favourite city is Ibiza. I think any DJ should visit that place because it’s the mecca of music and lifestyle. Rio and Vegas are also on my list. I will be featuring in a reality hip-hop show for the first time on one of the DSTV channels in a few months and that’s all I can say for now. Lastly, which Pop Bottles crowd is your favourite? It has to be Durban because of the festive vibe. POP BOTTLES 8th Birthday Edition will take place  on Sunday 04 September 2016 at Wanderers Stadium, 35 Corlett Drive Illovo Johannesburg. For more info visit www.popbottles.co.za

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