What gap did you identify in the industry that prompted you to start your agency?
While at my previous job, I realised that most agencies didn’t have a real representation of the South African landscape. The majority of consumers today are black, which means that the way we talk to them has to change from neutral to direct.
How has your business grown since you started it in 2015?
We’ve moved offices three times, and lost a business partner; there’s only two of us now. But, it’s exciting because we have finally figured out how to be a sustainable and profitable business. With each year that has passed, clients have trusted us more while the budgets have increased. To move from small celebrity baby showers to hosting a Bernini event for 1 500 girls is major.