A flexible, tech-savvy working Mom


Gone are the days when wives stayed home with the children while husbands brought home the bacon. In the current global economic crisis, and with ever increasing costs, very few households can afford to survive on one income alone. How do moms (and dads) that need to balance their time with their kids, their responsibilities at home, and their work requirements cope? Through the effective use of technology and the appropriate application of flexibility, that’s how. According to Eric Edelstein, Chief Executive Officer at Daddy’s Deals, a South African website offering exclusive offers on travel, accommodation, restaurants, spa treatments and experiences, technology is changing the way we collaborate in business. “The technological advances of this age have made the world a much smaller place, enabling effective communication and collaboration from anywhere on the planet, whether in the office or on your couch at home.” This offers working parents, and women in particular, the opportunity to maintain their status as competent and effective employees that contribute to the business’ success, without neglecting their offspring or household duties. With an advanced level of collaboration, employees are enabled to complete daily tasks, while focussing on additional projects and responsibilities, without a loss of efficiency. As the Daddy’s Deals team began planning for the development of a new website, the value of teamwork and its facilitation through technology became exceedingly evident. “To aid in project management, we utilise ‘Trello’, a flexible and visual organisational, project management application. Another tool that we utilise is ‘Slack’, a real-time messaging, archiving and search application, which allows teams to work together and communicate with one another using one central point,” confirms Edelstein. “These tools empower the team to work cohesively, no matter where in South Africa each individual is based; whether in the office, working while sitting at a coffee shop or at home with their baby on their lap.” As American diplomat and politician Madeleine M Kunin once said; “To make flexibility work, it is not only necessary to change our attitude about who is a good worker and who is not; we also have to train managers at all levels to recognise the difference between the number of hours worked and the quality of work produced.” Image: Stock image

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