ADIDAS Redefines Pinnacle Performance Shoe For Women


Last week adidas Running introduced the latest version of its iconic UltraBOOST shoe at the home of adidas Runners, Runbase in Johannesburg.

The pre-launch was attended by key media, fitness bloggers, national athletes as well as local celebrities. To truly experience the shoes enhanced performance for the female runner, we were provided the opportunity to test the innovation on an inner city running activities through the streets of Braamfontein and it was great

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The UltraBOOST X shoe launches alongside a range of running apparel, including a Primeknit Tee and double layer shorts. The collection complements the unique shoe design.

The adidas UltraBOOST X has an RSP of R 2799 and the UltraBOOST X apparel starts from R899. Both will be available on 22 Feb on adidas ecomm, Own Retail, Total Sports and participating stores.

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