Whether you call them crows feet, laugh lines or frown lines, wrinkles are a reality for every woman. We give you a foolproof guide on keeping them away for as long as possible.
You may start noticing your first wrinkle or two during your mid-20s. This is when collagen and elastin start to slowly deplete, which allows for tiny cracks and gaps in the skin. Muscle memory is also a huge culprit – things like squinting at the computer screen, or frowning when concentrating affect the skin.
The products you use before putting on make-up are crucial; they can stop the onset of fine lines on their tracks. Look for a serum with hyaluronic acid to plump up the skin before applying foundation. Primers are also a girls' best kept secret – they fill in the lines created by wrinkles.
Don't delay – the sooner you establish an anti-ageing routine, the better. Apply a topical cream or serum with peptides or growth factors to stimulate collagen production.
For women who need an instant fix, botox and fillers are the popular route to go as they last up to one year. Your hands are also the first tell-tell area of ageing. Invest in a hand cream with high SPF. Ageing is inevitable but the adage 'prevention is better than cure' is a beauty rule to live by.