The cornerstone of the #CaptureYourMoments campaign, a Drostdy-Hof microsite – available on both iOS and Android devices - will allow consumers to upload three of their favourite photographs from the photo library on their mobile device or from Facebook. Users will then be able to choose a photograph filter and include an optional message, before downloading the photograph montage and sharing it on their own social media channels.
Uploaded photographs will also stand to be featured on a number of 3mx6m branded digital billboards across Johannesburg, Pretoria and Cape Town, during the months of April and May, bringing the campaign and Drostdy-Hof’s consumers’ experiences to life even further. Users also stand a chance to win 1 of 100 branded digital photo frames displaying their #CaptureYourMoments photographs, to be cherished in their homes or offices and again remind them to stop and live in the moment.
“Drostdy Hof prides itself as being an unintimidating everyday wine for all occasions and wants to encourage consumers to capture and appreciate those everyday moments which often pass by unnoticed. A photograph tells a story of a moment in time and a memory made. No matter the occasion, our everyday experiences should be celebrated and remembered, and Drostdy Hof wanted to do this in an innovative and larger-than-life way,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
To #CaptureYourMoments, visit the campaign microsite at drostdyhof.com/captureyourmoments and stay updated with brand news as well as join the Drostdy-Hof social media community on Facebook, and Instagram. For more information on Drostdy-Hof Wines, available at leading outlets countrywide, visit drostdyhof.com.
Drostdy Hof is giving away 2 hampers which include a branded digital photo frame and 2 bottles of wine to True Love readers. Enter below to win and #CaptureYourMoments.
Competition closes 26 April 2018