Last Thursday, Chivas Regal launched their newest member to the family Ultis with a red carpet event in Johannesburg hosted by Don Cheadle. Ultis is a blend of 5 single malts and the essence of Chivas Regal.
Today sees luxury whisky brand Chivas Regal launch a rallying cry to recognise the power of shared success through a 360 degree advertising campaign. The latest instalment of the Win the Right Way advertisement campaign features Oscar-nominated actor Don Cheadle (Hotel Rwanda),and is a demonstration of the power and impact of working together to achieve success.
Don Cheadle says “Success is never achieved alone and there are so many people who have helped me get to where I am today. Success is a path, rather than a destination, so that’s why I passionately believe that it’s important to give back and help others less fortunate than ourselves.”
Shelley Reeves, Chivas Regal Marketing Manager says “The essence of Chivas Regal is shared success through generosity, supporting local communities, and investing in social business. This is one of our founding beliefs and is at the core of everything we do. Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”
Bringing together five of the most precious signature single malts from Speyside, Scotland, Chivas Regal Ultis is a luxury whisky with complex flavours, a glorious golden hue and a commanding, rich aroma. Chivas Regal Ultis is the ultimate way to celebrate shared success with friends.
Below are the celebs we spotted at the launch
Launched in tribute to the passion and dedication of five generations of Master Blenders who have spent their life’s work creating the Chivas signature style since 1909, Chivas Regal Ultis will be available at selected retailers nationwide at an RRP of R 2 220.