Chief Marketing Officer for McDonald’s SA, Daniel Padiachy talks SAFTA's sponsorship


We speak to Chief Marketing Officer for McDonald’s SA, Daniel Padiachy about this year's SAFTA's sponsorship.

Please tell us more about your (McCafe’s) involvement with the SAFTA’s.

Coffee is a lifestyle drink and is a huge part of a staple diet for hard workers in any industry, but especially for the people working in the film and television industry as they put in lots of hours either brainstorming, or actually shooting their work. Hard work and dedication is one the core values of McCafe and McDonald’s SA. We saw it fit to partner with SAFTA on this.

How did the partnership/sponsorship come about?

McCafe is a fresh, exciting and vibrant brand. Much like most of the nominees in the SAFTAs and other great people in the industry. But apart from that, as a brand, we aim to be associated with initiatives that take South Africa further and demonstrate our commitment to the people and the communities we operate in.

How has it been so far?

Its been a great partnership for McCafe. As a corporate sponsor it has given us an opportunity to support and celebrate our talent. On the brand side, the sponsorship has enabled us to reach a broader market within the South African lifestyle landscape.  

This is your 3rd year sponsoring the SAFTA’s. What’s going to be different about this time?

Every year the SAFTAs have surprised and impressed all of us. The talent that we get to see nominated and those who eventually walk up on stage is A-Grade and can compete in any global platform. This year I am sure we are going to see an even bigger celebration of excellence, especially judging by what we have seen in the local film and television shows over the past year.

What can we expect this year?

We can expect an exciting display of talent, an innovative show, lots of entertainment and little moments in between that will capture our hearts and make us all proud South Africa.

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