Clarins and Gert-Johan Coetzee join forces for Project Dignity


Project Dignity is the magic that happens when fashion + beauty meets social issues. Local young designer, Gert-Johan Coetzee and Clarins have come aboard Project Dignity, a KwaZulu-Natal-based initiative that provides reusable sanitary protection for rural girls. GJC – who has dressed the likes of Bonang Matheba and Kelly Rowland – has specially designed a sequin-detail dress to raise money and awareness for Project Dignity. The special unveiling of the dress will take place at a prestigious event next week! Sue Barnes, the lady who birthed Project Dignity, is being honoured as the Clarins Most Dynamic Woman of Year Award 2013! Clarins South Africa will award her with prize money of R200 000 to build on Project Dignity.
Acknowledging Sue’s great work and heart for young ladies, GJC has further designed a simple, elegant version of The Little Black Dress, to benefit Project Dignity. He stated: “I want to make it easy for women who love the GJC label to participate in this great initiative, to help Sue continue her great work simply by buying a dress”. For every limited edition Project Dignity LBD sold, R100 will be donated to Project Dignity. The dress will be available in selected Edgars stores from mid-February – so exciting! If you’d like more information about Project Dignity, go to

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