Inspired by his childhood, as well as the rich and vibrant mix of cultures found in South Africa, David has created an exclusive pack design that will be found on TASTIC packaging from the beginning of September. “In creating the pack, I was inspired by the colours and textures of the women I grew up around, iconic South African buildings as well as the DNA of the House of David Tlale, which is all about structure, texture and drama.”
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The theme of the campaign is “My Heritage” and it invites all South Africans to celebrate their unique cultural practices as expressed through food, fashion and music, which was all evident at the launch event on Thursday 29th August. Another TASTIC collaborator on the night was Chef Nti, who created a menu of TASTIC dishes inspired by her own heritage and childhood.
“I drew my inspiration for the menu from the memories of all my favourite foods growing up, such as mogudu and all my favourite 7 colour dishes,” she shared.
“TASTIC’s collaboration with David Tlale is important in the context of South Africa as it shows that we can celebrate our differences, as well as what unifies us” says Thembi Sehloho, Marketing Director for Rice and Pasta at Tiger Brands South Africa.
“The pack design beautifully depicts the life of an everyday South African and celebrates the character, texture and colours that make us who we are” adds Sehloho.
The TASTIC limited edition pack will be available in stores nationwide, from 1 September 2019.