Gucci' scents for cents

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Gucci Parfums has announced a minimum pledge of R 10.8 million to support the Chime for Change projects through the sales of five designated iconic Gucci Fragrances! The campaign was co-founded by Gucci creative Director, Frida Giannini, actress Salma Hayek and singer Beyonce Knowles. The aim is to unite and strengthen the voices that speak out for girls and women around the world. They do so by using innovative approaches to raise funds and awareness for Education, Health and Justice projects. Blake Lively, Evan Rachel Wood, James Franco and Chris Evans are some of the faces of Gucci fragrances who will be joining a long list of celebs in support of this project, namely Jennifer Lopez, Julia Roberts, Meryl Streep, Alicia Keys and John Legend, to name a few. Consumers can help improve the lives of girls and women - they will receive a unique donation code and will be able to support projects promoting Education, Health or Justice. For more information you can visit www.chimeforchange.org.

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