According to hair pro Andrew Bidwell, the majority of us are getting it totally twisted when it comes to adding suds to our locks. And the problem starts as soon as you apply the shampoo, or more specifically, where you apply it.
“Never, ever, ever wash the ends of hair is the first tip,” Andrew implored. “Never wash the ends of your hair, that’s why you get dehydration. All hair is porous, and as soon as you put concentrated shampoo on to the ends of the hair, it sucks it up like a sponge and that’s what makes it very dry.”
Andrew is behind haircare range Swell with homeopath Jonathan Stallick, with the pair launching the line to deliver glamour with added goodness. The natural haircare products were developed for ladies with fine or thinning hair.
“With washing, where you want to focus, particularly with fine hair, but the way you should wash all hair is, only get the shampoo down to the scalp. You want volume but the foundation of the body is squeaky clean,” Andrew continued.
“So shower on, get the water right down to the roots, get your shampoo into the palm of your hand, come underneath the hair and only wash the scalp.”
From here massage the product all the way up the sides of the scalp, the sides, through the parting and the fringe. But fundamentally none of the ends are being touched.
“Then, once you rinse those suds from the roots, they will then pass down to the mid-length and the ends, and that is more than an adequate hair washing. Hair will be squeaky clean but you haven’t got the concentrated shampoo on the ends,” he smiled.
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