I See a Different You

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a-diff-you We catch up with their creative trio about their recent We See You exhibition at the Constitutional Hill, and future business plans. The Soweto-born trio, Innocent Mukheli, Justice Mukheli and Vuyo Mpantsha, had an exhibition at the Constitutional Hill that saw art fans marvel at their creativity. How did We See You come about? We had this idea of telling the story of the youth, and how tired we’re tired of being told how to live our lives. We travelled to London for inspiration. We looked for locations and took incredible pictures there. We came back home here and shot more images, which are the ones we decided to put up to be seen by the country. Is it easy to put together an exhibition? The process was long. We fight a lot and our manager has to reign us in when we can’t reach a consensus. We treat all the pictures like our babies. So we always choose our favourite two, and settle on those. Do people actually go to exhibitions? Yes, they do. We have been delighted with the amount of people who’ve been attending, which shows that there is a market for art and people are craving different stimulation. Was the feedback encouraging? The best conversations we heard was that the images are moving South Africa forward in terms of thinking, and how we express our ideas as the youth. Regardless of race, age, or class, we all want to be free to express ourselves as we see fit. The other inspiring part was to see visitors realise how similar we are to people from other parts of the would, and that we all want the same things and face the same problems. The group is very active on social media. Is that all you do? We’ve now stopped posting pictures on Instagram or Tumblr that we’ll be shown exhibitions. We use social media to stay current. We want our images and intellectual work to retain its value. What is your grand business plan, and what do you do to make a living? We’ve broken away from running a blog, but are now business-minded. We have a production company and creative agency. We create content to speak to the youth, and partner with a number of brands to do work with them.We have produced commercials for TV, which is what we want to do more of. By Zethu Zulu

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