“I want to inspire anyone with a dream” – Kefilwe Mabote

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Kefilwe Mabote
Kefilwe Mabote

What inspired you to write the book?

I wrote this book as a way to let people into my world. I wanted to tell my story and give people a better understanding of who I really am. The book is a tool to empower those who want to follow in my footsteps as luxury brand influencers. I also wanted to inspire anyone with a dream, and let them know that it is possible to achieve it even if the odds may currently be stacked against you.

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What was the writing experience like?

Collaborating with Lebo Grand made the process of telling my story easy and pleasurable. There was chemistry right from the start, and I felt that he understood where I was coming from, and the message I was trying to share with the world. I've never written a book before, so having him on board made the experience delightful. I enjoyed every minute.

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I am so excited and proud to announce that on Wednesday, 15th April 2020, I will be launching my new book in which I will be taking you through my journey from humble upbringings in Soweto all the way to the streets of Milan. There will be step-by-step tips to help those of you who want to build your digital brands as influencers, insights on how to monetize your feed, some tough but invaluable lessons I learnt as an entrepreneur, what my consulting business entails, how I curated the lifestyle and business I love and so much more. Though I'm a bit sad that we won't be having a book-launch event as I had initially anticipated due to the COVID-19 pandemic. The good news, however, is that the DIGITAL VERSION of the book will be available for purchasing from this coming Wednesday. It will also be available in retail stores when businesses are back in full operation. Oh, there's also a special discount on the book, so go get it asap! For pre-orders, click on the link in my Profile bio. You can also purchase it on Amazon or Snapplify. In acknowledging those who made this moment possible, I would like to extend my gratitude and thanks to @BasetsanaKumalo in penning out the foreword to my book. Your unwavering support and love never goes unnoticed! Thank you for the beautiful words in setting the tone in introducing the book. Lastly, I want to thank my co-author @lebo_grand for partnering with me in putting this book together. We had a lot of fun writting it and even became best of friends through the process. Cannot wait to engage with you all on this beautiful milestone in my life! To God Be The Glory! Make up @beatsbykaz Haitsylist @xola_madube Fashion stylist @Missmoloto Phtography @Aartverrips_official.

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What is the book about?

The book shares my personal journey: from humble beginnings in Soweto, all the way to the world’s fashion capital, Milan. I start the book by sharing my early memories of a little girl growing up in Soweto. I talk about experiencing bullying in school, and then gradually progress into my early working life. I candidly share about the wins and losses in my entrepreneurial journey. There are tips and insights on how you can build a digital brand, particularly on Instagram. I also go into detail about what I regard as one of my biggest career highlights – an invitation to the Ferragamo show in Milan, Italy. And, there are other things that will help readers know me better.

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What are your three tips to someone building their brand?

    • Find out what you are passionate about or enjoy doing with your time.
    • Choose your target market
    • Be consistent in serving that target market. Remember, reputation (or brand) is not built on what you’re going to do, but on what you’ve already done. So, get to work and be consistent.

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    You posted a snippet from your book with the title “What hurts you essentially motivates you”. Elaborate on this quote.

    I’ve encountered my fair share of haters. The motivation I got was in the form of anger. But, not the destructive “I’m gonna kill you” kind of anger. Rather, the kind that makes you want to prove a point. You’re still killing them, but doing it softly. You know the saying “kill them with success”. Now, that’s the best revenge. Instead of acting nasty towards them, I chose to channel my anger or hurt into something positive – growing my business and building my digital brand – it eventually paid off.

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