Musician John Legend, has collaborated with celebrated Ndebele artist Esther Mahlangu to design the colourful and bold bottle, inspired by the campaign’s four values: security, support, change and unity. Esther Mahlangu joins BELVEDERE RED as a passionate supporter of the AIDS fight. As a famed South African artist, she was the first Ndebele artist to transfer her craft from the exterior of homes, as is tradition in their culture, to the canvas and eventually consumer products. She has been acknowledged with critically-acclaimed success for nearly thirty years, carrying on the traditional painting style of the Ndebele. “You can be Sotho, Zulu, English, or French, blood is one color. (RED). We can overcome anything when we take it hand-by-hand. Together we can end this.” – Esther Mahlangu Security, support, change and unity are written on the back of the limited edition in Mahlangu’s handwriting signifying the collective sentiment for all those joining the fight against HIV/AIDS. As the campaign ambassador, John Legend’s signature is featured on the front of the bottle. The #MAKETHEDIFFERENCE campaign marks the fifth year of Belvedere’s partnership with to fight HIV/AIDS. This partnership has provided enough funding to support over 30,000 HIV-positive women with access to life-saving treatment to stop the transmission of HIV to their babies.
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