Kendall and Kylie Jenner launch new eyewear line


The sister entrepreneurs have expanded on their self-titled clothing empire with The Kendall + Kylie eyewear collection, distributed by Allure, a subsidiary of Marchon.

A press release announcing the new line describes the glasses as “sleek and elegant with an edgy aesthetic". Seven styles, Lexi, Priscilla, Brooke, Melrose, Jules, Cassi, and Charli, are currently available, and although the sisters' clothing line is reasonably inexpensive, the price tags on their spectacles range from $145 (GBP116) to $220 (GBP176). The three cheapest models - at $145 each - are the Lexi (rose-gold tinted lenses with a delicate gold frame), the Charli (black cat-eye style) and the Cassie (tortoiseshell-coloured and a nod to Ray-Ban's classic Wayfarer style).

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The most expensive model, at $220, is the Melrose, which features a bold, angular, black-framed style.

The full collection will be available for purchase from March at U.S. retailers including Nordstrom and Bloomingdale's.

When the line was announced last year (16), Kendall and Kylie released a statement, telling industry observers and fans: “We’re pleased to offer our new collection of sunglasses. Eyewear is the finishing touch that elevates any look. We can’t wait for our customers to see the world through our eyes.”

See collection below.

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