TV Presenter, model and actress Ayanda Thabethe is the new face of LEGiT’s three-tiered summer range which includes three capsules called the festival shop, the holiday shop and the party shop respectively. She was announced as their ambassador at a cool event in Hyde Park last week.
We caught up with her to find out more about the deal.
How did the collaboration with Legit come about?
I received the first call from Legit and subsequent meeting about 6 months ago and 3 months later they confirmed the collaboration.
What was the first thing that came to your mind when you found out you were going to do a collaboration with the brand?
The first thing was that I'm going to make sure that this is the best range and collaboration ever! I was both excited and felt it a challenge.
What does this collaboration mean for your career?
Legit has been associated with huge brands in the industry and being the brand ambassador this year means that a brand with the magnitude of Legit recognizes my brand and star power, it's a huge stepping stone and selling tool for future ventures and interests.
How much did you put into the collaboration in terms of how involved you were with designs etc?I was involved in the entire process, Legit already has fabulous buyers who travel around the world to learn about the latest trends and source the greatest fashion. So it was a matter of choosing and identifying pieces that fit best with me and approving them, trying the fit and being comfortable that the range will appeal to a vast amount of Africans in both shape and sizes and I think this range does just that.
How is yours different from the other ladies Legit has had as ambassadors?This range consists of 3 capsules, a first for a limited Legit summer range. The range consists of swimwear, road trip /casual and night life. It caters to every aspect of a perfect summer.
What else are you working on?
Working on my show BET A-LIST for now and establishing myself as a formidable TV host in the African landscape.
What’s next for you?Whatever my hands find to do, I will do with all my might. I foresee a lot of what I'm already doing in a bigger scale in entrepreneurship, acting and hosting.
Ayanda Thabethe's collection will be available in stores from the 17th of October.
Pictures: Supplied by LEGiT