Make every day with natural hair a great hair day


Let Afri True take care of your natural hair. Every girl who prefers to stay natural with her ethnic hair knows the commandments of natural hair care:

  • *a dry and itchy scalp leads to dandruff;
  • *heat styling, like using hairdryers, causes hair breakage;
  • *weather conditions affect natural hair resulting in frizzy, flat, limp or flyaway hair; and
  • * scalp and hair cleanliness can be a challenge, because it’s difficult to wash hair every day.

Afri True believes the key to healthy, beautiful, natural hair is moisture and gentle treatment. Without these, natural hair can become dry and brittle. And while caring for natural hair takes a little bit of extra effort, the soft, silky, and healthy results are worth it.

Watch the video below to see how you can get beautiful, nourished hair is 5 easy steps. 

Here are four products from the Afri True range – infused with deeply nourishing argan oil and high quality ingredients – which have been specifically formulated to help protect and nourish hair, reduce breakage, promote growth and give a beautiful sheen to your natural hair.

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Afri True Conditioning Argan Shampoo (250 ml sachet)

Afri True Conditioning Argan Shampoo is enriched with jojoba and argan oils and a hair moisture complex to gently cleanse and remove build up while moisturising your hair and scalp to leave hair soft and tangle free. Argan oil repairs damage and intensely moiturises while providing vitality, softness, anti-frizz, manageability and shine to hair.

Afri True Ultra Nourishing Deep Conditioning Treatment (50 ml sachet)

Afri True Ultra Nourishing Deep Conditioning Treatment is enriched with shea butter, argan, coconut and jojoba oils. It’s a deep conditioning treatment to nourish and relieve dry scalp and help promote hair growth. Feel the intense tingle as it works! Shea butter is extracted from the nut of the African shea tree and is well known for its moisturising and conditioning properties.

Afri True Softening Multi Spray (250ml)

Afri True Softening Coconut Multi Spray is enriched with jojoba and argan oil, glycerine and a hair moisture complex to moisturise hair and scalp, help reduce hair breakage and reduce scalp itching and flaking. Jojoba oil is a real salvation for dry and damaged hair And over-dried, dyed and weakened hair will appreciate it. The oil penetrates inside the hair, actively nourishing the hair follicles.

Afri True Light Oil Sheen Spray (275 ml)

Afri True Light Oil Sheen Spray is enriched with lanolin and argan oil to condition hair, moisturise the scalp and provide a light sheen, body and volume. Lanolin is excellent for creating a barrier and protecting the hair.

The range of products above include luxury oils like argan, jojoba, coconut, olive, carrot and wheatgerm, which help nourish hair and make it more beautiful, manageable and stylish. No more dryness, breakage, dullness and itchy scalps - Afri True understands that your hair needs that extra nourishment, softness and care.

Afri True products are exclusively available from Clicks stores country wide. For more information go to

In the coming weeks, Afri True will be leading you on a step-by-step journey through four of the main hair styles that ethnic hair is usually seen in – natural hair, relaxed hair, weaves and braids. So keep an eye out for upcoming articles and videos!

Win 1 of 10 Afri True product hampers worth R200 each. To enter, send an SMS with your answer to the competition question, followed by your name and address to 34683 by midnight on 31 October 2016.

Question: What is the name of the stores that exclusively sell Afri True products?

Before using Afri True

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After using Afritrue 

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Competition rules, terms and conditions: The competition runs from 18 October 2016 to 31 October 2016 at midnight. Each SMS cost R1,50. Free SMSes can not be used to enter. You have to be the legal owner of the cell phone or have the owner’s permission to use the cell phone. You may enter as many times as you like. Staff and their families of Media24 and the prize sponsor may not enter. You have to send the correct answer to the question to stand a chance to win. Winners will be chosen by random draw. Winners will be notified telephonically. If a winner can’t be reached within three calls during business hours, a new winner will be chosen. Media24 and the prize sponsor take no responsibility for any damage caused by entering or taking part in this competition. Prizes are non-transferable and may not be exchanged for another prize or for cash. The prize sponsor is responsible for delivery of prizes within a reasonable time (4 – 6 weeks). The colour of a prize can’t be guaranteed and is subject to availability. By entering this competition, you consent to occasionally receiving promotional material from Media24.

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