Local skincare range Corium Naturals is making a big beauty buzz. We chat to the founder and beauty enthusiast What inspired you to start Corium Naturals? Corium Naturals started off as a passion and an interest which eventually grew into a business. I had been informally making natural skincare mixes and trying out new things from an aspect of interest. I received lots of encouragement to start making mixes for people around me, and before long, I formalised the business and created formulations for retail. Did you have any experience in the beauty industry prior to starting the skincare range? I don’t have formal experience in the beauty industry, which is why it was very important to find raw material suppliers that offer training about the formulations, and also provide certificates of analysis which declare the ingredients safe for use. What’s the philosophy behind Corium Naturals? The brand Corium is built on the hallmarks of simplicity, purity and credibility. The natural skincare solutions presented by the brand are wholly natural and botanical. Corium is founded on traditional beauty practices such as traditional African, Himalayan and Ayurvedic practices. Corium’s point of differentiation is our use of the purest ingredients, and where possible unrefined, organically certified raw material. Corium endeavours to partner with clients by educating them on the benefits of natural products and allowing them to make an informed decision. What is your number one beauty rule? Always wash your face at night, no matter how tired you may feel, or how long the day has been. Never, ever sleep with make-up on! You’re an essential oils enthusiast, which is your favourite and why? Essential oils are powerful plant extracts, and I generally tread around them with care. They should always be diluted in a carrier oil or butter. My most used essential oils are tea tree and lavender; I can even use these in water to steam my face because they’re antiseptic and quite good for problematic skin types.
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