New App launched to assist small businesses


Are you venturing into business? Good on you! If you’re not quite sure how to become a successful business owner, listen up. Business sites and blogs, how-to-market manuals and fellow business owner meetings – they can be great, but when will you get the time to learn and do all of that? With the advancement of technology, there must be some way you could get all insights and information from one place, right? Right! GfK, a global market research company, has come up with that simple solution. FUNDI, is a smartphone app, created by GfK, making the road to successful entrepreneurship easier. This not-so-average business app delivers business and entrepreneurial content to thousands of small business owners across South Africa – free of charge! It offers users a Mobisite Builder which allows you to build your own online profile for your business, and receive a dedicated URL accessible on desktop or mobile devices. Other users will be able to see a short preview of other businesses and the services they enlist. A link to their contact and social details are also provided. The FUNDI Insights hub and FUNDI Forum has also been created for your convenience. The hub collects valuable business articles sourced from around the world, while the Forum allows business owners to interact with each other, to discuss the challenges and solutions to business ownership. Reason behind GfK developing such an application, they said, “In exchange for all of these useful features and valuable content, GfK will anonymously monitor your smartphone usage to understand how consumers are using their mobile devices.” “By understanding what sort of content you engage with most often, they can ensure they continue to deliver the best possible content to you.” They’ve also disclosed that usage tracking is completely anonymous, meaning that FUNDI would have no access to any content displayed on the screen especially private user information. “The system is fully POPI compliant as data privacy is of uttermost importance to GfK,” says the market company. Get the FUNDI app from Google Play Store or from FUNDI is limited to Android phones only BUT will be made available to IOS phones soon.

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