One of the biggest beauty trends to emerge in recent years is sheet masks.
The treatment hails from Korea, a country known for its thorough 10-step skincare routine, with sheet masks one of those vital steps.
While Instagram and beauty blogs are awash with proclamations of a sheet masks’ skin boosting benefits, not everyone is convinced; especially Paula’s Choice founder Paula Begoun.
“They are a waste of time, they are silly and stupid,” she stated matter-of-factly to Cover Media. “They are a problem, not necessarily because they're bad, some are bad just because they contain bad ingredients, but if it’s well formulated it’s not bad. It’s just a waste of time.
“You barely have time to floss and brush your teeth and we’re wasting our time putting these masks on and waiting because somehow that’s going to be a better delivery system to get skincare ingredients into the skin.”
While it may seem Paula, who doesn’t even have a hint of a sheet mask in her extensive skin line, is being harsh, she’s quick to explain that good skincare ingredients do not need 30-plus minutes to get down deep into the skin.
“Skincare ingredients, if they’re well formulated and a good delivery system, actually love absorbing into the skin. It’s not such a big deal to get skincare ingredients into skin, it doesn’t take a sheet mask to occlude for a while to get ingredients into skin,” she continued.
She adds that not all ingredients need to reach down deeply anyway, and it’s actually a combination of products that reach different levels of the skin that works best.
“With a great skincare product, some of the ingredients stay on top to help keep the integrity of skin solid, and some of the skin replenishing ingredients and antioxidants go a little deeper to help protect from free radical damage,” noted Paula. “And then the skin restoring ingredients go deeper again. You don’t need it all to go deep, or you’re going to lose the benefit from that.”
However, she points out that if you enjoy the process of chilling with a sheet mask while you catch up with your favourite Netflix show, then there is no harm in continuing the practice.
© Cover Media