Top foods set to trend in 2017


Buyers at Texas-based natural and organic grocer Whole Foods Market have released their annual product forecast, with several unusual foods making the list.

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Among the top trends for the following year include: 

Wellness Tonics

The New Year will usher in a new wave of tonics, tinctures and wellness drinks that go far beyond the fresh-pressed juice craze. The year’s hottest picks will draw on beneficial botanicals and have roots in alternative medicine and global traditions, such as kava, Holy basil, turmeric, apple cider vinegar and medicinal mushrooms.

Products from byproducts

Whether it’s leftover whey from strained Greek yogurt or spent grains from beer, food producers are finding innovative ways to give byproducts new life. One instance of this strategy is condiment brand Sir Kensington’s, who repurpose leftover liquid from cooking chickpeas in a vegan mayo.


Move over coconut oil and coconut water – coconut flour tortillas, coconut sugar aminos and more unexpected coconut-based products are on the rise. Virtually every component of this versatile fruit-nut-seed is being used in new applications. For example, the white flesh of the coconut is now in flours, chips, ice creams, butters and more.

Purple Power

Richly coloured purple foods are popping up everywhere. If you’re keen on trying the trend, look out for purple cauliflower, black rice, purple asparagus, elderberries, acai, purple sweet potatoes, purple corn and cereal.

Flexitarian diets

Whole Foods predicts that in 2017, consumers will embrace a new, personalised version of healthy eating that’s less rigid than typical vegan, Paleo, gluten-free or other “special diets”. For instance, eating vegan before 6 pm, or eating Paleo five days a week, or gluten-free whenever possible, allows consumers more flexibility. Instead of a strict identity aligned with one diet, shoppers embrace the “flexitarian” approach to making conscious choices about what, when and how much to eat.

© Cover Media

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