The Challenge: The Vaseline Healthy Even Tone Challenge called for women to use Vaseline Healthy Even Tone on their skin for a period of two weeks.
Since Vaseline Even Tone lotions and creams give you radiant, smooth, even toned skin within just two weeks, contestants were asked to send in pictures of their even toned, radiant skin as proof. Ten finalists were whittled down from thousands, to experience their very own professional photo shoot, with one finalist winning the opportunity to feature in SA’s top magazines.
The Prize: Finalists were flown in from around the country and taken to a secret location. They were treated to a day of pampering as they prepared to rock their very own professional photo shoot; giving them the platform to highlight their most beautiful asset – their radiantly even toned skin.
They tried on new outfits, delighted in gourmet food, enjoyed manicures and pedicures, and got to interact with top stylists, photographers and hair and make-up artists.
“It was so amazing to watch these young women flourish in the limelight,” said Nicole Puzey, Vaseline’s assistant brand manager. “Vaseline wanted to give them a time to shine, and seeing their confidence grow as the day went on really made the whole campaign worthwhile.”
Vaseline knows that South African women take great pride in their skin; it’s a reflection of who they are and we want them to feel beautiful; a testament on the day was the way the finalists became increasingly more at ease with showcasing their radiant skin, and oozed confidence once they saw their true beauty revealed on screen.
When asked what beauty and confidence mean to them, young Nomsa Khumalo answered: “Beauty is inside. Just like confidence; if you feel it, it shows on the outside.”
Charlotte Ngonelo, a working mother, simply said: “You’re looking at it.” The Winner: Vaseline would like to congratulate Siphokazi Mdunyelwa, the Vaseline Even Tone winner. Siphokazi and her beautifully even tone skin will feature in a Vaseline Healthy Even Tone advert in SA’s leading magazines. Well done and thank you to all those who participated. The Results … speak for themselves. Evenly toned, radiant skin is now within reach for every woman, and although there was only 1 final winner, every woman who participated has won the gift of newfound confidence.
You can find out more on Vaseline and join the conversation on their Facebook page.