In an exciting move, Woolies is serving up a pretty cool winter campaign for their new exclusive brand, Edition. Along with some cool models like Summer Thompson and Nic Van Graan, a few of your faves are in attendance: Trevor Stuurman, Niquita Bento, Palesa Kgasane, Haneem Christian are all front and centre in an amazing campaign film that looks like a hot night out set to the infectious tune of Manthe Ribane’s Teleported.
The collection itself is top shelf streetstyle-inspired fare, with a lean toward sport details. Think tear away track pants with varsity stripe borders, relaxed check suiting, puffer jackets and cool knits. Classic athletic looks feel fresh with their modern fit and the tight, focused palette – mostly red, blue, and black.
The styling cues are simple; everything is easy to mix, match, and layer. Co-ordinated sets pack a punch when worn together, but also make for interesting mixers with other separates. Stick to a primary palette anchored on black, mix rich winter shades like khaki and maroon, or play with pastels on navy.
The menswear is easy to steal, but with the amazing range in the women’s collection, you might not need to. The collection has so many different styles covered, from a trendy taped sports bra and legging set to cool winter coats and sporty dresses, with fun bags and boots to round out the look.