What is Vetements? And why is everyone wearing it?

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They are pushing the boundaries. The brand is about what young people are wearing in the street. But, what's so special about these jeans?

Here are 6 things you need to know about the brand.

  1. It’s a Parisian label which operates as a deign collective.
  2. The head designer Demna Gvasalia is the new artistic director for Balenciaga.
  3. Vetements have routinely cast models discovered through Instagram.
  4. The brand is famously known for its out of the norm denim collection.
  5. Vetement is pronounced Vet-Mohn
  6. Vetements means clothes in French.

Vestments street style

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