In celebration of Women’s Month, Dove is launching this film from the global brand, Dove: Legacy, which illustrates how important it is for women to see the beauty in themselves, so that they can pass those positive feelings on to the girls in their lives.
Global research from Dove shows nearly three quarters of girls (71%) feel pressure to be beautiful, but are less likely to let anxiety about looks hold them back if they feel they have a positive role model.
Following Dove’s successful self-esteem campaigns over the past few years, Dove is asking all women to make a difference to the lives of the next generation by ensuring their own beauty legacy is a positive one.
Clinical psychologist, Dr. Colinda Linde shares some #BeautyLegacyTips:
TIP: Take a glass jar and make it your Dove Beauty Legacy jar. Write positive messages to keep in your jar and share them with the girls in your life.