Tell us about yourself?
I’m a beauty futurologist, CEO of an award winning luxury body care range. Passionate and extremely driven product developer at Serenitii Luxury Body Care BY Sarinah.
Why did you get into the skin care industry?
Firstly, it was passion and the desire to solve emerging needs from the consumer. While I was learning about the industry I witnessed a plethora of irregularities, unfairness, discrimination posed towards uninformed and gullible consumers, in particular, women. In 2008 that is when I started working on my body care brand.
I started working in the cosmetics industry since 1998 and in the coming year 2018 I’ll be 20 years industry. I wanted to share my knowledge and experiences, but above all to create decent jobs and transfer skills.
How are your products different from others in the market?
We produce globally inspired spa and retail products which blend exotic and distinctly African ancient oils into socially-conscious offerings for professional use and total relaxation.
The genesis of Serenitii Luxury Body Care BY Sarinah lies in our desire to celebrate indigenous beauty rituals with natural products you can feel good about using. We brought to the fore oils that aren’t tapped on yet. 100% natural and distinctly African, for example O’ri oil
How has the reception of your brand been like so far?
We’ve received an overwhelming reception because of the unique properties infused in our product offering.
What are you planning for your brand in 2018?
To grow within retailers we are going into; strengthen our distribution to other parts of the country and abroad, and work on becoming a household name in the body care Axe.
Where can our readers find your products?
They can shop on www.shopserenitiiLBC.co.za or at various pick n pay stores listed on our website. Or on Facebook @ serenitii Luxury Body Care BY Sarinah and Instagram @ Serenitii Luxury Body Care BY Sarinah.