Cashless services unpacked for festival goers


Q: Let us in on the functions of Visa’s Inc? 

We are a global payments technology company working to enable consumers, businesses, banks and governments to use digital currency

Q: How did the idea of a cashless service come about, particularly at festivals? 

Cashless Services:We are proud to have established ourselves as the leader in driving the adoption of digital payment technology globally. We deliver innovations which allow consumers to transact safely, reliably and conveniently. Our contactless payments services deliver against each of these.

Cashless Services at Festivals:Our contactless payments solution is perfect for the festival environment. It addresses many of the pain points that festival goers face at big events namely long queues and worrying about carrying cash. Using tap-to-pay consumers can complete a transaction in seconds, giving them more time to enjoy all that the festival has to offer.

Q: What do festival goers need to  use the payment option?

All you need is a cashless enabled card and you are good to go. You can also use your enabled device through  the recently launched Samsung Pay a mobile payment and digital wallet service that lets users make payments using compatible phones and other Samsung devices. 

Q: Does the service have any influence in the overall turnout of festivals? 

It difficult to draw that conclusion however we believe in giving our clients experiences that “money can’t buy”. Our contactless payments solutions complement experiences at festivals like DSTV Delicious, consumers spend more time enjoying the entertainment on offer.

Q: What are the risks involved in using the cashless option if any? 

Safety remains the most important consideration for us as a payments technology company and  we know this is key concern for consumers. Contactless payments are one of the most secure ways to pay at the point of sale. With contactless payments, sensitive information such as the cardholder’s name and CVV number are not exchanged and in most cases the card never leaves the cardholder’s hand during the transaction.

Q: Will this service be available in all the big events happening throughout the year? 

South African music fans can look forward to all the benefits of our contactless payments service at the upcoming Rocking the Daisies festival in October, where we are the official payments partner for the festival.

In terms of other big events, it would make sense for big events in South Africa to adopt contactless payments as their preferred payment method. It is the future of fast, simple and secure payments at the point of sale. Looking at the uptake of contactless payments globally we expect to see this service adopted by organisers of big events as well as merchants across South Africa.


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