Entrepreneurship has become the end goal for many people who want to be their own bosses.
While the virtual revolution has made it more possible than ever to create a brand, Moyosola Kara, a communication strategist and philanthropist, says that there are certain steps people should follow to ensure that they launch their brands successfully.
Moyosola, who graduated from the University of Pretoria with a Bachelor Degree in Economics and Law and managed to make a swift career change into the communication and marketing industry with no formal training, has now dominated the industry.