Rapper Cassper Nyovest recently shared on Instagram that he has finally accumulated 2 million followers on the site. Reaching 2 million followers is a huge milestone.
These are the benefits of having a large following on social media:
You can get paid for it
Big brands look at your social media following before considering working with a particular celebrity or influencer. You’re most likely to collaborate with major brands or get paid to advertise products on your page if your numbers look good.
Your following grows rapidly
A large following will naturally attract more users to your page. However this all depends on the content you put out. Users like consistency on social media, so if your page is loaded with #OOTD images, don’t suddenly change and start posting selfies as this might make you lose some of your followers.
You could influence trends
Having 2 million followers checking your feed every day gives you the power to influence trends. For example, media personality Bonang Matheba used the phrase ‘African butter’ a lot on her Instagram posts, and soon enough, her followers loved the phrase and now use it on their own posts.